The Fox and the Mermaid is an artisan-made, hand crafted brand that specializes in slow, sustainable clothing and accessories. Their Indian fabrics have been handcrafted using the 2000 year-old artisan tradition of wood block printing.

The designs repurpose these age-old techniques and vintage fabrics into fresh and modern designs that make whoever wear them feel as unique and special as the traditions they are made from. No pieces are mass-produced.

Everything is handmade by dedicated artisans using intricate techniques passed down to them for many generations, each with its own history and symbolism that is representative of their family and culture. It’s the love and pride that is put into each piece by these artisans along with their trust and willingness to adapt their traditions to a newer style that gives each item it’s exceptional quality.